BMW Stock Price Falls Nearly 3%

But is there a silver lining to the company's lower projected profitability in 3Q? Perhaps.

Management cited a focus on long-term competitiveness versus short-term profit, which we can see in the increased investment in R&D (as a percent of sales) over the last few years:

And, while margins are expected to moderate some in the next quarter, they are the highest of any automaker in the MSCI World Index:

So will one day's stock price weakness dramatically derail BMW's long-term performance?

Or can the last year's positive trends in the overall European Automobile industry persist?